FedEx. 2009. Photograph. Http://www.webdesignbooth.com/80-smart-and-creative-advertisements-that-you-should-bookmark-and-stumble/, n.p.
As soon as FedEx puts something into their box to ship, you will have your hands on it before you know it. In the advertisement there is a vase with two hands putting a vase into a FedEx box with two hands grabbing it on the other end of the box. The main part of the image is the vase going into the box and that is in the center of the picture. The only words in the picture are "FedEx Express" on the box. The color of the background is a dull tan. The idea behind this advertisement is that as soon as FedEx puts something in its box to ship, theres hands on the other side already grabbing it. It shows how fast FedEx's shipping is, as soon as they put it into the box, you'll have your hands on it before you know it. I think FedEx knows how impatient people can be so they used pathos to grab the audiences attention of their emotional need to have something right now and here in their grasp. If FedEx can send you your item as soon as they put it in the box then why not go with their service instead of their competitors?
As soon as FedEx puts something into their box to ship, you will have your hands on it before you know it. In the advertisement there is a vase with two hands putting a vase into a FedEx box with two hands grabbing it on the other end of the box. The main part of the image is the vase going into the box and that is in the center of the picture. The only words in the picture are "FedEx Express" on the box. The color of the background is a dull tan. The idea behind this advertisement is that as soon as FedEx puts something in its box to ship, theres hands on the other side already grabbing it. It shows how fast FedEx's shipping is, as soon as they put it into the box, you'll have your hands on it before you know it. I think FedEx knows how impatient people can be so they used pathos to grab the audiences attention of their emotional need to have something right now and here in their grasp. If FedEx can send you your item as soon as they put it in the box then why not go with their service instead of their competitors?